PDX Art Museum
PDX Art Museum
Portland's art, your way
Portland's art, your way
UX/UI Design Case Study
UX/UI Design Case Study
PDX Art Musem
Discover, explore, and connect with art through the PD Art Museum app—your digital gateway to exhibitions, collections, and events.
Tools
Figma
Procreate
Role
UX/UI Designer
UX/UI
Designer
Duration
January - February 2025
January -
February
2025
Getting Started
Getting Started
Getting Started
I set out to design an app that makes visiting the museum effortless and engaging. My focus was on simplicity—ensuring users could easily access essential information without frustration. By prioritizing clarity and usability, I aimed to create a tool that is both intriguing and genuinely helpful.
I set out to design an app that makes visiting the museum effortless and engaging. My focus was on simplicity—ensuring users could easily access essential information without frustration. By prioritizing clarity and usability, I aimed to create a tool that is both intriguing and genuinely helpful.
I set out to design an app that makes visiting the museum effortless and engaging. My focus was on simplicity—ensuring users could easily access essential information without frustration. By prioritizing clarity and usability, I aimed to create a tool that is both intriguing and genuinely helpful.
Design Thinking
Design Thinking
Empathize
Empathize
Empathize
Researching community needs and challenges.
Researching community needs and challenges.
Researching community needs and challenges.
east
Define
Define
Define
Defining the problem: lack of a stray animal platform.
Defining the problem: lack of a stray animal platform.
Defining the problem: lack of a stray animal platform.
east
Ideate
Ideate
Brainstorming key features for user interaction.
Brainstorming key features for user interaction.
Brainstorming key features for user interaction.
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Test
Test
Test
Gathering feedback to refine usability.
Gathering feedback to refine usability.
Gathering feedback to refine usability.
west
Prototype
Prototype
Prototype
Designing a simple, intuitive app.
Designing a simple, intuitive app.
Designing a simple, intuitive app.
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Problem
Problem
Problem
Patrons of PDX Art Museum currently lack a convenient way to explore current exhibits before their visit or plan their trip in advance. Without a dedicated platform, they may miss out on key details, leading to a less informed and engaging museum experience.
Patrons of PDX Art Museum currently lack a convenient way to explore current exhibits before their visit or plan their trip in advance. Without a dedicated platform, they may miss out on key details, leading to a less informed and engaging museum experience.
Patrons of PDX Art Museum currently lack a convenient way to explore current exhibits before their visit or plan their trip in advance. Without a dedicated platform, they may miss out on key details, leading to a less informed and engaging museum experience.
Goal
Goal
Goal
Our application aims to provide a simple way for patrons to view current exhibits and prepare for a future visit. This includes scheduling a specific visit time and purchasing tickets.
Our application aims to provide a simple way for patrons to view current exhibits and prepare for a future visit. This includes scheduling a specific visit time and purchasing tickets.
Our application aims to provide a simple way for patrons to view current exhibits and prepare for a future visit. This includes scheduling a specific visit time and purchasing tickets.
Data-Informed Experience
Data-Informed Experience
Data-Informed Experience
Enhancing Museum Interaction
Enhancing Museum Interaction
Enhancing Museum Interaction
To improve the visitor experience at the PDX Art Museum, I began by researching how digital tools can enhance engagement and accessibility. Understanding the growing preference for mobile interactions, I explored how a dedicated app could streamline ticketing, membership access, and exhibit information. From there, I mapped out user needs and pain points, focusing on features that would reduce friction in the visitor journey while making the museum experience more interactive and engaging. This research laid the foundation for designing an intuitive, user-friendly mobile experience tailored to modern museumgoers.
To improve the visitor experience at the PDX Art Museum, I began by researching how digital tools can enhance engagement and accessibility. Understanding the growing preference for mobile interactions, I explored how a dedicated app could streamline ticketing, membership access, and exhibit information. From there, I mapped out user needs and pain points, focusing on features that would reduce friction in the visitor journey while making the museum experience more interactive and engaging. This research laid the foundation for designing an intuitive, user-friendly mobile experience tailored to modern museumgoers.
43%
43%
The implementation of digital ticketing has led to a 43% increase in the likelihood of visitors returning, attributed to the convenience and streamlined experience offered.
The implementation of digital ticketing has led to a 43% increase in the likelihood of visitors returning, attributed to the convenience and streamlined experience offered.
The implementation of digital ticketing has led to a 43% increase in the likelihood of visitors returning, attributed to the convenience and streamlined experience offered.
Visitor Satisfaction
Transitioning to digital solutions has enabled cultural institutions to reduce operational costs by up to 25%, eliminating expenses associated with physical ticketing.
Transitioning to digital solutions has enabled cultural institutions to reduce operational costs by up to 25%, eliminating expenses associated with physical ticketing.
Transitioning to digital solutions has enabled cultural institutions to reduce operational costs by up to 25%, eliminating expenses associated with physical ticketing.
25%
Better Value for Visitors
Museums adopting digital ticketing systems have reported a 20% increase in efficiency for managing ticket sales and entry processes.
Museums adopting digital ticketing systems have reported a 20% increase in efficiency for managing ticket sales and entry processes.
Smoother Visitor Experience
Pain Points
Pain Points
Visitors have no easy way to learn about current or upcoming exhibits before arriving, making it difficult to plan their visit effectively.
Visitors have no easy way to learn about current or upcoming exhibits before arriving, making it difficult to plan their visit effectively.
Visitors have no easy way to learn about current or upcoming exhibits before arriving, making it difficult to plan their visit effectively.
Without an option to book tickets or reserve time slots online, patrons may face long wait times or uncertainty about availability.
Without an option to book tickets or reserve time slots online, patrons may face long wait times or uncertainty about availability.
Without an option to book tickets or reserve time slots online, patrons may face long wait times or uncertainty about availability.
The absence of a properly functioning calendar makes it challenging for users to track special events, guided tours, or exhibit openings.
The absence of a properly functioning calendar makes it challenging for users to track special events, guided tours, or exhibit openings.
The absence of a properly functioning calendar makes it challenging for users to track special events, guided tours, or exhibit openings.
Without a dedicated app, visitors cannot easily access museum details, navigate the space, or receive real-time updates while on-site.
Without a dedicated app, visitors cannot easily access museum details, navigate the space, or receive real-time updates while on-site.
Without a dedicated app, visitors cannot easily access museum details, navigate the space, or receive real-time updates while on-site.
The Users
The Users
The Users
Personas
Personas
Empathy Map
Empathy Map
Persona: Samuel
Persona: Samuel
Persona: Samuel
Goal: Use an app to find museum events, schedule a visit, and purchase tickets
Goal: Use an app to find museum events, schedule a visit, and purchase tickets
Goal: Use an app to find museum events, schedule a visit, and purchase tickets
Bringing it to Life
Bringing it to Life
Bringing it to Life
User Flow
User Flow
Paper Wireframes
Paper Wireframes
Bringing ideas to life—early sketches for a smoother museum journey.
Bringing ideas to life—early sketches for a smoother museum journey.
Bringing ideas to life—early sketches for a smoother museum journey.
iPad for a more legible, geometric draft
iPad for a more legible, geometric draft
iPad for a more legible, geometric draft
Digital Wireframes
Digital Wireframes
Scheduling Calendar
Scheduling Calendar
Scheduling Calendar
Featured Local Artists
Featured Local Artists
Featured Local Artists
Card Payments
Card Payments
Card Payments
Mockups
Mockups
Final Draft
Final Draft
Final Draft
Hi-Fi Prototype
Hi-Fi Prototype
Wrap Up
Wrap Up
What I learned
What I learned
I gained valuable insights into designing for both user needs and business objectives.
I gained valuable insights into designing for both user needs and business objectives.
I gained valuable insights into designing for both user needs and business objectives.
Deepened my understanding of accessibility and how small design choices, like color contrast and font sizing, can significantly impact usability for a wider audience.
Deepened my understanding of accessibility and how small design choices, like color contrast and font sizing, can significantly impact usability for a wider audience.
Deepened my understanding of accessibility and how small design choices, like color contrast and font sizing, can significantly impact usability for a wider audience.
Adapting designs based on user insights and technical constraints strengthened my ability to refine and improve solutions.
Adapting designs based on user insights and technical constraints strengthened my ability to refine and improve solutions.
Adapting designs based on user insights and technical constraints strengthened my ability to refine and improve solutions.
Validating assumptions through real user feedback helped me uncover needs I hadn’t initially considered.
Validating assumptions through real user feedback helped me uncover needs I hadn’t initially considered.
Validating assumptions through real user feedback helped me uncover needs I hadn’t initially considered.
