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PDX Art Museum
PDX Art Museum
PDX Art Museum
Portland's art, your way
Portland's art, your way
UX/UI Design Case Study
PDX Art Museum - App Design
Discover, explore, and connect with art through the PD Art Museum app—your digital gateway to exhibitions, collections, and events.
Tools
Figma
Procreate
Role
UX/UI Designer
UX/UI
Designer
Duration
January - February 2025
January -
February
2025
UX/UI Design Case Study
PDX Art Museum - App Design
Discover, explore, and connect with art through the PD Art Museum app—your digital gateway to exhibitions, collections, and events.
Tools
Figma
Procreate
Role
UX/UI Designer
Duration
January - February 2025
I set out to design an app that makes visiting the museum effortless and engaging. My focus was on simplicity—ensuring users could easily access essential information without frustration. By prioritizing clarity and usability, I aimed to create a tool that is both intriguing and genuinely helpful.
I set out to design an app that makes visiting the museum effortless and engaging. My focus was on simplicity—ensuring users could easily access essential information without frustration. By prioritizing clarity and usability, I aimed to create a tool that is both intriguing and genuinely helpful.
I set out to design an app that makes visiting the museum effortless and engaging. My focus was on simplicity—ensuring users could easily access essential information without frustration. By prioritizing clarity and usability, I aimed to create a tool that is both intriguing and genuinely helpful.
Data-Informed Experience
Data-Informed Experience
Data-Informed Experience
Enhancing Museum Interaction
Enhancing Museum Interaction
Enhancing Museum Interaction
To improve the visitor experience at the PDX Art Museum, I began by researching how digital tools can enhance engagement and accessibility. Understanding the growing preference for mobile interactions, I explored how a dedicated app could streamline ticketing, membership access, and exhibit information. From there, I mapped out user needs and pain points, focusing on features that would reduce friction in the visitor journey while making the museum experience more interactive and engaging. This research laid the foundation for designing an intuitive, user-friendly mobile experience tailored to modern museumgoers.
To improve the visitor experience at the PDX Art Museum, I began by researching how digital tools can enhance engagement and accessibility. Understanding the growing preference for mobile interactions, I explored how a dedicated app could streamline ticketing, membership access, and exhibit information. From there, I mapped out user needs and pain points, focusing on features that would reduce friction in the visitor journey while making the museum experience more interactive and engaging. This research laid the foundation for designing an intuitive, user-friendly mobile experience tailored to modern museumgoers.
Visitor Satisfaction
Visitor Satisfaction
Visitor Satisfaction
The implementation of digital ticketing has led to a 43% increase in the likelihood of visitors returning, attributed to the convenience and streamlined experience offered.
The implementation of digital ticketing has led to a 43% increase in the likelihood of visitors returning, attributed to the convenience and streamlined experience offered.
Better Value for Visitors
Better Value for Visitors
Better Value for Visitors
Transitioning to digital solutions has enabled cultural institutions to reduce operational costs by up to 25%, eliminating expenses associated with physical ticketing.
Transitioning to digital solutions has enabled cultural institutions to reduce operational costs by up to 25%, eliminating expenses associated with physical ticketing.
Transitioning to digital solutions has enabled cultural institutions to reduce operational costs by up to 25%, eliminating expenses associated with physical ticketing.
Smoother Visitor Experience
Smoother Visitor Experience
Smoother Visitor Experience
Museums adopting digital ticketing systems have reported a 20% increase in efficiency for managing ticket sales and entry processes.
Museums adopting digital ticketing systems have reported a 20% increase in efficiency for managing ticket sales and entry processes.
The Users
The Users
The Users
Personas
Personas
User Journey
User Journey
User Journey
Persona: Samuel
Persona: Samuel
Persona: Samuel
Goal: Use an app to find museum events, schedule a visit, and purchase tickets
Goal: Use an app to find museum events, schedule a visit, and purchase tickets
Goal: Use an app to find museum events, schedule a visit, and purchase tickets
Action
Action
Decide to go to museum
Decide to go to museum
Download museum app
Download museum app
Brows Event
Brows Event
Decide on event
Decide on event
Make a reservation
Make a reservation
Buy Tickets
Buy Tickets
Action
Decide to go to museum
Download museum app
Brows Event
Decide on event
Make a reservation
Buy Tickets
Task List
Task List
Search for local museum
Search for local museum
Launch app store, download & run app
Launch app store, download & run app
Access info for events
Access info for events
Pick event, check date, time, availability
Pick event, check date, time, availability
Follow call to actions, fill information
Follow call to actions, fill information
Enter card info, make purchase
Enter card info, make purchase
Task List
Search for local museum
Launch app store, download & run app
Access info for events
Pick event, check date, time, availability
Follow call to actions, fill information
Enter card info, make purchase
Feeling
Feeling
Excited
Curious
Excited
Curious
Hopeful
Confused
Hopeful
Confused
Curious
Excited
Indecisive
Curious
Excited
Indecisive
Inquisitive
Overwhelmed
Inquisitive
Overwhelmed
Relieved
Glad
Relieved
Glad
Excited
Satisfied
Excited
Satisfied
Feeling
Excited
Curious
Hopeful
Confused
Curious
Excited
Indecisive
Inquisitive
Overwhelmed
Relieved
Glad
Excited
Satisfied
Improvement Opportunities
Improvement Opportunities
Great SEOs
Solid online presence
Great SEOs
Solid online presence
Simple download
Simple onboarding
Simple download
Simple onboarding
Easy accessible calendar
Easy accessible calendar
Easy comparable descriptions
Easy comparable descriptions
Noticeable CTA
Simple forms
Clear info
Noticeable CTA
Simple forms
Clear info
Minimal steps in process
Minimal steps in process
Improvement Opportunities
Great SEOs
Solid online presence
Simple download
onboarding
Easy accessible calendar
Easy comparable descriptions
Noticeable CTA
Simple forms
Clear info
Minimal steps in process
Define
Define
Define
Pain Points
Pain Points
Pain Points
Visitors have no easy way to learn about current or upcoming exhibits before arriving, making it difficult to plan their visit effectively.
Visitors have no easy way to learn about current or upcoming exhibits before arriving, making it difficult to plan their visit effectively.
Visitors have no easy way to learn about current or upcoming exhibits before arriving, making it difficult to plan their visit effectively.
Without an option to book tickets or reserve time slots online, patrons may face long wait times or uncertainty about availability.
Without an option to book tickets or reserve time slots online, patrons may face long wait times or uncertainty about availability.
Without an option to book tickets or reserve time slots online, patrons may face long wait times or uncertainty about availability.
The absence of a properly functioning calendar makes it challenging for users to track special events, guided tours, or exhibit openings.
The absence of a properly functioning calendar makes it challenging for users to track special events, guided tours, or exhibit openings.
The absence of a properly functioning calendar makes it challenging for users to track special events, guided tours, or exhibit openings.
Without a dedicated app, visitors cannot easily access museum details, navigate the space, or receive real-time updates while on-site.
Without a dedicated app, visitors cannot easily access museum details, navigate the space, or receive real-time updates while on-site.
Without a dedicated app, visitors cannot easily access museum details, navigate the space, or receive real-time updates while on-site.
Problem
Problem
Problem
Patrons of PDX Art Museum currently lack a convenient way to explore current exhibits before their visit or plan their trip in advance. Without a dedicated platform, they may miss out on key details, leading to a less informed and engaging museum experience.
Patrons of PDX Art Museum currently lack a convenient way to explore current exhibits before their visit or plan their trip in advance. Without a dedicated platform, they may miss out on key details, leading to a less informed and engaging museum experience.
Patrons of PDX Art Museum currently lack a convenient way to explore current exhibits before their visit or plan their trip in advance. Without a dedicated platform, they may miss out on key details, leading to a less informed and engaging museum experience.
Goal
Goal
Goal
Our application aims to provide a simple way for patrons to view current exhibits and prepare for a future visit. This includes scheduling a specific visit time and purchasing tickets.
Our application aims to provide a simple way for patrons to view current exhibits and prepare for a future visit. This includes scheduling a specific visit time and purchasing tickets.
Our application aims to provide a simple way for patrons to view current exhibits and prepare for a future visit. This includes scheduling a specific visit time and purchasing tickets.
Bringing it to Life
Bringing it to Life
Bringing it to Life
User Flow
User Flow
User Flow
Homepage
Homepage
Open App
Open App
Read about
events &
exhibits
Check
events/
exhibits
Check
calendar
availability
Check
calendar
availability
Get
museum
information
Get
museum
info
Schedule visit
Schedule visit
Confirmation
Confirmation
Pay now
(or at museum)
Pay now
(or at museum)
Payment page
Payment page
Confirmation
Confirmation
Confirmation
Confirmation
Paper Wireframes
Paper Wireframes
Paper Wireframes
Bringing ideas to life—early sketches for a smoother museum journey.
Bringing ideas to life—early sketches for a smoother museum journey.
Bringing ideas to life—early sketches for a smoother museum journey.
iPad for a more legible, geometric draft
iPad for a more legible, geometric draft
iPad for a more legible, geometric draft
Digital Wireframes
Digital Wireframes
Digital Wireframes
Scheduling Calendar
Scheduling Calendar
Featured Local Artists
Featured Local Artists
Card Payments
Card Payments
Mockups
Mockups
Mockups
Final Draft
Final Draft
Final Draft
Hi-Fi Prototype
Hi-Fi Prototype
Hi-Fi Prototype
Wrap Up
Wrap Up
Wrap Up
What I learned
What I learned
What I learned
I gained valuable insights into designing for both user needs and business objectives.
I gained valuable insights into designing for both user needs and business objectives.
I gained valuable insights into designing for both user needs and business objectives.
Validating assumptions through real user feedback helped me uncover needs I hadn’t initially considered.
Validating assumptions through real user feedback helped me uncover needs I hadn’t initially considered.
Validating assumptions through real user feedback helped me uncover needs I hadn’t initially considered.
Adapting designs based on user insights and technical constraints strengthened my ability to refine and improve solutions.
Adapting designs based on user insights and technical constraints strengthened my ability to refine and improve solutions.
Adapting designs based on user insights and technical constraints strengthened my ability to refine and improve solutions.
Deepened my understanding of accessibility and how small design choices, like color contrast and font sizing, can significantly impact usability for a wider audience.
Deepened my understanding of accessibility and how small design choices, like color contrast and font sizing, can significantly impact usability for a wider audience.
Deepened my understanding of accessibility and how small design choices, like color contrast and font sizing, can significantly impact usability for a wider audience.